AEG & BET select ICEF View Park Prep High School

This year, the organizations will offer a work force development workshop for a select group of students at our high school – ICEF View Park Prep. The workshop will be an intensive teen development program, centered on helping teens to become their best, while developing the skills necessary to become productive members of the workforce. Included in this workshop will be one-on-one breakout sessions, with AEG and BET employees, designed to help each student develop a tangible plan moving forward. In addition, AEG and BET will make a donation to the organization.

This event will be lead by Branding Consultant extraordinaire, Farrah Parker. The outdoors-loving Los Angeles native currently consults for international brands including Grammy Award winner Anthony Hamilton, the Jackie Robinson Foundation, the Dodgers Foundation, and retired NBA Champion Matt Barnes, to name a few. With an incredible passion for narrating powerful stories that inspire, Parker started her career with the Los Angeles Lakers public relations team during the Shaquille O’Neal/Kobe Bryant era. Alongside a dynamic team, she helped coordinate international media efforts in addition to executing diverse community relations efforts that solidified the brand’s dominance across the globe.

After experiencing multiple championship seasons with LA’s home team, Parker ventured to City Government where she worked under the leadership of Mayor Antonio R. Villaraigosa and Mayor Eric Garcetti to facilitate workforce and economic development efforts to improve the quality of life for marginalized populations. A graduate of the University of Southern California, Parker holds a Master of Arts degree in Communication Management and a Bachelor of Arts degree in Public Relations, both from the distinguished Annenberg School for Communication.

In addition to her wealth of public relations expertise, Parker has also been quoted as a communication expert in publications including but not limited to USA Today, The Hill, The Wall Street Journal, Fox Business News, CNN.com, The Independent, Shape Magazine, and CNBC.

An advocate in the fight to bridge the healthcare gap, Parker narrated the audio book Chicken Soup for the Breast Cancer Survivor’s Soul. As part of her belief that higher education helps close the wage gap that plagues communities of color, Parker has also taught Interpersonal Communication at California State University, Dominguez Hills and Communication Theory at Compton College. While her expertise spans across multiple industries, the consistent thread lies in her ability to position clients as industry leaders through the construction of powerful, unique messages that build loyal audiences.

The students at ICEF View Park Preparatory High School are in for a truly awesome experience. We are grateful.